Let’s Make an Internal Podcast

While emails, newsletters, and town halls certainly have their place, we are seeing a surge in the use of internal podcasts.

Why a podcast? When our research finds there is a need for more internal comms, the internal podcast and break through the noise.

Here are some of the key benefits:

Humanizes Leadership

A podcast allows leaders to connect with employees in a more casual, conversational way. Hearing the voices of executives, especially sharing stories and perspectives that might not find there way into daily conversations helps employees see leadership in a new light. Outcome: Greater trust and connectivity.

Builds Community

Podcasts can make an organization feel smaller, more intimate. When employees hear fellow staffers featured on the podcast, it provides a sense of community and teamwork. This is especially important for remote staff or large, dispersed organizations.

Engages and Informs

Rather than dry corporate communications, a podcast feels like information delivered in an approachable way. Employees are far more likely to tune in and pay attention when presented in this audio format.

Adds Personality

Podcasts allow an organization's culture and personality to shine. Interviews and segments with different departments and teams let listeners get to know the people behind the company. This provides a more human feel than typical corporate-speak.

Accessibility

Unlike video, employees can listen to a podcast anytime, anywhere - while commuting, traveling, or working. Ease of consuming information is important.

Highlight Achievements

A podcast is a great way to showcase employees who are going above and beyond. By interviewing individual contributors, managers, cross-functional teams, and more that have achieved results, organizations can recognize excellence. This drives engagement by making employees feel valued. A podcast creates a permanent record of these achievements that can be shared across the organization.

Give Everyone a Voice

An internal podcast can extend the microphone to a wide range of employees at all levels. Feature stories and perspectives from frontline staff, entry-level roles, new hires, specific locations, etc. An official podcast allows groups who don't usually have a voice to share their stories with the entire organization.

So if you're looking for an innovative way to connect with employees, share stories, promote culture, and deliver information – give an internal organization podcast a try! The intimate audio format helps build community and allows your organization's personality to come through.